Fernando SalasMaster Hair Designer and Product Developer

Enhancing and celebrating the beauty of women

The time is here, Fernando Salas plans to introduce new products to both the hair care hair treatments and daily maintenance, Unmistakable Change is a 30 day frizz free smoothing treatment, RsquMe a result driven women hair loss treatment system, and Blonde Moments hair color treatment prep spray. 

As the demand for White Sands increases worldwide, the line is quickly becoming as recognized for its innovative performance  on demand as it showcases at trade shows and its vast celebrity presence on Hollywood movie and TV sets. 

An industry veteran who has worked diligently to create a line where the results of the products are only limited to the creativity of the user, Fernando Salas continues to push the envelope among hairdressers as he spreads the message that knowledge is power.

Launched in 2000, White Sands is a comprehensive line of cleansing, conditioning, treatment, styling and finishing products that work from the inside out to nurture and protect the hair. The wet line, White Sands and Anagen Professional launched in 2017.